Discover the X90J with an expert
“One of the best mid-range 4K TVs money can buy in 2021.”
World’s first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Precise 4K picture, as perceived by the human eye
Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately—whatever you’re watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.
The entertainment you love. With help from Google.
See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Press the Google Assistant button on your remote and try saying “find action movies” to search across your favorite apps.2
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, “what should I watch?” Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started. 2
Bring the theater experience home, enjoy movies included with BRAVIA XR3
Five Movies to redeem, 12 Months unlimited streaming.* Terms and conditions apply.